Zanini, the Spanish maker of automobile wheel trims, has unveiled a new strategy with a heavy emphasis on exports. It recently forged an alliance with Autocomponent Group, which will act as its local partner in Russia, one of Zanini’s key target markets. According to the Spanish company, the deal foresees moves to a joint venture in two years if production thresholds can be met. Autocomponent is Russia’s biggest part-maker since being split off from Russian automotive group Autovaz. Another country in Zanini’s sights is Brazil. In this case, it is already present on the ground and recently finished expanding its production plant at Curitiba, in Paraná state.
The plant has been turning out 1.5 million wheel trims a year since it opened in 1999. It could now triple that to five million, thanks to newly won supply contracts with GM and Ford. To meet the new demand, Zanini announced it would be investing nearly EUR 2 million and creating 60 jobs over three years. China is the third pillar in Zanini’s internationalization strategy. The company has a representative office in Shanghai for buying raw materials and is looking to seize opportunities as they arise in what is now Asia’s biggest economy. Zanini currently has manufacturing plants in Spain, Brazil, France, the Czech Republic, the USA and Mexico.