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The El Corte Inglés department store group is finalizing the launch of an online establishment that will specialize in luxury brands, in response to Zara’s strategy on the Internet. With this new project, the company continues onward with its commitment to the Internet, following the start-up last June of its new virtual fashion shop that offers over 300 national and international brands, according to Chairman Isidoro Álvarez during the presentation of the annual report at the most-recent general shareholders’ meeting held on 29 August.
The luxury brands to be sold by El Corte Inglés include Hermès, Gucci, Christian Dior and Louis Vuitton; the same brands sold at its physical establishments. Unlike Inditex, which has focused on just six countries (Spain, Germany, France, Italy, Portugal and the United Kingdom), the luxury portal by El Corte Inglés will be available around the world, with special offers exclusively for the Internet. Specifically, the new venture will include channels with virtual fitting rooms and online assistants or personal shoppers, but that must be accessed through the group’s website. Online retail sales are expected to reach €114 billion in Western Europe within four years, which would represent an increase of 67% compared to 2009.
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9/7/10
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